CREATIVE SYSTEMS + APPLIED AI

Franco Ranzoni

Los Angeles, CA · francoranzoni@gmail.com · LinkedIn ↗

Creative practitioner and applied-AI builder with experience across Prime Video, Netflix, NBCUniversal and Sony Pictures. I turn operational knowledge into usable systems, connecting creative judgment, evaluation design and enterprise AI adoption.

Experience

Amazon Prime Video

Localization Producer · Amazon Quick Ambassador

Apr 2025–present

Joined as a contractor in April 2025; converted to full-time in August 2025.

  • Built PAL, an internal AI knowledge and workflow system on Amazon Quick. Designed its knowledge structure, response behavior, workflow use cases, training and ongoing iteration.
  • Helped reduce new-producer onboarding time by roughly 50% through PAL, the Producer Handbook and structured coaching together, based on a 2026 internal comparison.
  • Co-led a QC process overhaul: analyzed 5,000+ quality findings and consolidated 54 error codes into 8 categories. Initial implementation reduced unnecessary flags by 75–90%.
  • Developed AI-assisted creative-brief and bid-verification prototypes, and helped colleagues adopt AI and build tools of their own.

NBCUniversal / Peacock

Localization Specialist · Freelance

2024–Apr 2025
  • Evaluated AI dubbing platforms across translation accuracy, output quality and cost to inform sourcing and tooling decisions for Peacock Kids.
  • Supported international localization, vendor coordination and content workflows.

F+R Creative

Founder & Creative Director

2020–present
  • Independent creative direction, brand and content strategy and consulting, continuing alongside studio roles.

Netflix

Creative Producer, Creative Marketing Production

Oct 2018–Mar 2020
  • Produced and coordinated creative marketing assets and global launch workflows, connecting creative teams, agencies, localization and international stakeholders.
  • Selected Netflix work across both roles included Stranger Things, The Crown, Black Mirror, Money Heist, Narcos and Ozark.

Netflix

Project Manager, Partner Marketing Creative

Mar–Oct 2018
  • Coordinated partner marketing creative, connecting partner requirements, creative teams and campaign delivery across markets.

NBCUniversal / Telemundo

Project Manager, International Creative Services

Aug 2016–Mar 2018
  • Managed multilingual creative production and international marketing workflows across creative, technical, vendor and regional stakeholders.

Sony Pictures Entertainment

Project Manager, On-Air Marketing & Creative Services

Feb–Jul 2016
  • Managed campaign production for LA Screenings and international marketing, including work for The Blacklist and Outlander.

E! Networks

Production Coordinator, On-Air Marketing

2013–2015
  • Coordinated on-air marketing and promotional content production.

Earlier experience: Epoch Films, executive support and business administration (2012–2013); production assistant work on Battleship and The Five-Year Engagement (2011–2012).

Education & recognition

  • Trinity University — B.A., Communication & Film Studies
  • Oxford Saïd Business School — Generative & Agentic AI Programme
  • AWS Certified AI Practitioner
  • Amazon Quick Ambassador
  • AI Transformation Champion
  • MLU Agentic AI Champion
  • ML for Leaders: Generative AI

Capabilities

Applied AI implementation · Knowledge architecture · Workflow design · Evaluation frameworks · AI enablement · Global creative production · Cross-functional program management

Languages

English, Spanish and Italian: fluent.
Portuguese: conversational.